Company founder Steven Marks says US stores will close as it can no longer justify cost of trying to break into crowded marketGuzman y Gomez is closing its US business after failing to establish itself in a market already rich with Mexican food, confirming the American country’s reputation as a “graveyard” for Australian fast food companies.The Mexican-themed chain told shareholders on Friday that the performance of its US stores had not been acceptable, despite its well-publicised plans to “become the best and biggest restaurant company in the world”. Continue reading...

Source: https://www.theguardian.com/australia-news/2026/may/22/guzman-y-gomez-exits-us-after-succumbing-to-graveyard-for-australian-fast-food-chains